Subscribe via RSS Feed

Is 100k Factory a Scam? I Think it’s Overpriced Product

April 25, 2016 8 Comments



Product name: 100k Factory

Product owners: Aidan Booth and Steve Clayton


Price: $2497

Overall rank: 50 out of 100

Verdict: Recommended? Yes and No


100k Factory by Aidan Booth and Steve Clayton is a program that is a combination of training videos, text tutorials and tools designed to teach you how to make 100k a year or $274 a day.

Steve Clayton and Aidan Booth are well known internet marketers and have years of experience in internet marketing.

They launched their program in 2015 and soon after that relaunched it as 100k Factory Ultra Edition.

From the very start I want to assure you that the program is not a scam because these two guys provide quality support, quality training and quality tools that you can use in order to build your business and start making money online.

But like with many other products/programs I’ve reviewed on my site, 100k Factory has some major cons though an overall quality of the program is good.

These cons are really major in my opinion because I have something to compare with 100k Factory and that’s why I didn’t include this program in my top recommended list.


Pros of 100k Factory

  • Quality training course
  • Quality support


Cons of 100k Factory

  • Overpriced product
  • Web-hosting is not included
  • Unrealistic claims
  • Requires a budget for advertising
  • No training on SEO



100k Factory overview

As I said above, 100k Factory is not a scam. The program is different from many programs that I’ve seen so far. In fact, they provide almost everything that is needed in order to build an online business.

In order to build a business you need quality training and they do provide it. You need support and they do provide it. You need tools, such as a website builder and they do provide it. In this sense, the program does deliver quality.

But the price they are asking for their product is too high in my opinion, and I don’t think it’s affordable for an ordinary person looking for a money making opportunity online. I think you agree that $2497 is WAY expensive. Or they offer another option – 3 monthly payments of $997.




This comes to $2991. Really overpriced. Plus you need to pay for a website hosting that will cost you another $80 per year. You need to pay for autoresponder – another $120 per year.

And finally you need to pay for paid traffic monthly. Advertising will cost you another $500 per month. And the major problem is that you need to cover all these expenses until you start seeing profit from your online efforts.

From this we understand that if you don’t have money to invest in your 100k Factory business then this program is definitely not for you.




100k Factory members area

Inside 100k Factory members area you will get access to:

  • Weekly Training
  • Software Tools
  • Support
  • Resources
  • Bonuses


Weekly training includes 14 weeks of live training videos. This section contains a lot of stuff that will allow you to understand how to build a business from the ground.

100K Command Center. This section will allow you to track and optimize your website

100K Converter – tools that are designed to help you increase conversions of your website, i.e. convert visitors into buyers.

100K Case Study – 3 month live training that will show you how these two guys build a money making website in front of your eyes.

100K Coaching Center is where you’ll get access to their expert team that will help you along the way.




Quick Cashflow Injection ( from zero to $264/day in 60 days)

It means you will be selling physical products through your own eCommerce store. Aidan Booth and Steve Clayton promise that your website will be converting at 5% which is pretty good.

But I’m not really sure how they can promise this. What you will be doing is known as drop-shipping, i.e. you will be selling products from Chinese suppliers and you actually don’t need any inventory or spend money on shipping. Drop-shipping is a common practice.

It has its advantages and disadvantages. The most common disadvantage is a product return due to its poor quality which means you lose your profit. That’s why you should always choose high quality products that have a high rating and lowest returns.


Income Automation (working less and earning more)

This is the most important section for your online business because here you are going to learn how to drive traffic to your websites. Traffic is the key to your online business.

Traffic means visitors and without visitors your business doesn’t make any sense even if you have the most beautiful website in the world. They will show you several traffic methods, such as Facebook ads, Viral content sharing, 100k Factory in-house traffic software.

But the main problem here is that you have to pay for traffic. On average you will have to spend $500 per month in order to drive traffic to your websites. Especially, when it comes to Facebook Ads it’s not easy at all.




Aidan Booth and Steve Clayton promise to teach you how to create great ads on Facebook and drive tons of traffic, but I don’t think it will be as easy as they promise it. Because I have some experience with Facebook Ads and I know first hand that it’s not easy at all.

You need to create super converting ads in order to get a good number of clicks per day. Getting impressions is not a problem, but getting a good number of clicks requires knowledge and experience.

Even if they show you ads that worked great in the past for them it doesn’t mean that the same ads will work for you in the same way. Because I know what I’m talking about.

It’s a trial-and-error approach which means you need to burn some of your budget until you learn how to advertise successfully. How much of your budget you must burn? I don’t know. It maybe $500 or $2000 or even more.

When it comes in-house traffic software, I’m really skeptical about it. I have years of experience online and know a thing or two. All these traffic softwares are total crap.

There is no such a software that will send you tons of high quality traffic.

There are proven traffic methods that I know about:

  • SEO (Google and Yahoo) – Free method
  • Paid Traffic ( Facebook, PPC, CPV, PPV etc)
  • Social free traffic
  • Video marketing (Youtube)

As I know, they don’t teach you SEO which is REALLY BAD. Paid traffic will cost you a buck and there is no guarantee that you will be profitable. They don’t teach video marketing. In short, if you don’t have money to spend for paid traffic, 100k Factory is definitely not for you.





Strategic Expansion ( turning your income into an empire)

It’s easy to understand that this section is going to help you turn your websites into your very own online empire. According to their definition, empire means you will be making $100.000 per year or $8.000 per month or $274 per day.




I think it’s hugely exaggerated and you shouldn’t believe in any of these claims. I’ve seen similar claims in the past and most of the time they never come true. By this I don’t want to say that it’s impossible to achieve. It’s absolutely achievable.

What I don’t like is that these two guys make such unrealistic promise while they know that it’s hardly achievable by an average person. I believe they should make more realistic promise, something like $2000 or $3000 per month.

Because people invest their hard earned money into their project and when they fail to achieve these results they start to feel frustrated and being ripped off. And it really is.


100k Factory 4 Business models

Basically 100k Factory program teaches you how to make money from your websites through 4 different methods:

  • Affiliate marketing
  • Google Adsense
  • Selling physical products
  • Selling email leads

All these 4 methods are real and have been proven through years. As I said above, you can find much cheaper alternatives to any of these business models.

For example, for affiliate marketing, there are several proven and legit programs, such as Wealthy Affiliate, Chris Farrell, Bring the Fresh.

For Google Adsense, there is a program called FAT Stacks Authority. You can read on my another website (

I think these few programs are enough to prove that 100k factory is not the best or the only program of its kind.


What I like about 100k Factory

Among 100k Factory tools that I like is a wordpress website builder. This is great because website is the very foundation of any online business and 100k Factory does provide it.

They do provide split test control, advanced optin form and exit popups. These tools do help increase the conversion rate of your website.


What I don’t like about 100k Factory

I don’t like their in-house traffic software because like I said, there is no such a software that can send you targeted traffic.

I don’t like their content respiratory online library that looks like PLR content. PLR content doesn’t tend to rank high in search engines. But since they don’t teach you SEO, your only way is through paid traffic which will cost you a buck.


More unrealistic claims

Aidan Booth and Steve Clayton also promise that in case you fail to make any sale within 90 days they will buy your websites from you for $500. To be honest, I don’t believe they will pay you back a single penny, not to mention $500. But who knows, maybe they will.




Even if they will, it’s not surprising to be honest, because it means they will give you $500 back from your initial payment of $2497 which is absolutely enough to refund a small amount of your money and still leave a huge sum for themselves.

They will be in profit anyway while you will be a loser if you fail to get the results they promise you.


Major cons that I see in 100k Factory

As I said above, there are several major cons in the program. First, the product is very overpriced. Believe me, I know what I’m talking about.

There are similar programs, such as Wealthy Affiliate, Chris Farrell, Bring the Fresh, Affilorama that will teach you how to build a successful online business for a much cheaper price.

All these programs that I’ve mentioned are very reputable and have a high trust rating on the internet. They too provide quality support and all necessary tools.

100k Factory doesn’t teach SEO method, i.e. free traffic. It’s a fact that search engine traffic still plays a major role in your online business and I don’t know any successful website that wouldn’t use this method. Unfortunately, these two guys don’t teach this method.

There is a strong reliance on paid traffic which is not affordable for an ordinary person looking for a money making opportunity online. Facebook Ads requires a solid budget in order to be able to maintain traffic to your website.

Finally, Aidan Booth and Steve Clayton make unrealistic promises they fail to deliver to their customers. As a result of this there are some complains about their program.

Take a look at the complaint below and I would appreciate your thoughts in the comments section of my website. I believe you will find more complaints if you continue the search.




Can you be successful with 100k Factory?

Yes and No. If you have money to invest and are willing to work HARD then yes you can be successful with 100k Factory. Can you fail? Yes you can. The question is: Are you willing to spend that much money to see if this program works for you or not?

If not, then I recommend to try some other legit programs, such as Wealthy Affiliate. You can see above how I compare it with 100k Factory and decide for yourself which program is better.

I personally recommend you to start with my recommended program. Even if you fail, you will lose WAY less than $2497.


Final word on 100k Factory

The program is good and it’s definitely not a scam. Many people are successful with it and many people failed with it. It’s designed mainly for those who have money to invest upfront and still you need to invest more into web-hosting and paid traffic.

Investing that much money is not a problem for some people. That’s ok. But you must remember that results are not guaranteed. Are you ready to invest that much money?

I think you would better start with another program that teaches the same stuff, provides almost the same tools and yes it’s WAY cheaper and I’m actually a member of such a program.

You can try it for free. No obligations, no credit card required.


Final glance at 100k Factory

  • Quality training course
  • Quality support
  • Overpriced product
  • Web-hosting is not included
  • Unrealistic claims
  • Requires a budget for advertising
  • No training on SEO
  • Overall rank: 50 out of 100
  • Verdict: Recommended? Yes and No


Want a better alternative to 100k Factory? Here is my top recommended program. It’s free to try.


Filed in: Product Review

About the Author:

Your Guide to Affiliate Marketing World

Comments (8)

Trackback URL | Comments RSS Feed

  1. Chris says:

    Well the price of $2,497 is well out of order to begin with! I was also greatly concerned about their claim that you can get traffic in no time. Once this happens, you can begin to make money and see success. this never really happens and at least 50% of new websites sink into the sea without attracting more than 10 visitors a day

    • Rufat says:

      I think you are right. The price is very high and there is no guarantee that you can make a solid income with this program. All their promises regarding sending tons of traffic your way is not something I can believe. There is no an easy solution to traffic and like you say everyone is struggling to get traffic to their website. I think the best definition of 100k Factory is that their price is very high and their traffic software doesn’t seem to be worth paying for.

  2. Chris says:

    Well that certainly is alot! When I first saw that price I thought it must be a typing error!

    Will definitely steer away from this page then, have heard excellent thing about some of the other pages you recommend. That wealthy affiliate especially! Will have to have a look into one of those instead!

    • Rufat says:

      Hi Chris, Yes, I think price is the main con of this program. Anyone starting online want minimum expenses and maximum results. Since results are not guaranteed, paying so much money for the program is not reasonable in my opinion. Because if you fail to achieve success with it, it means you lost all your invested money and that’s a lot really. Though 100k Factory is not a scam and legit program I don’t think it’s worth that price.

  3. Liz says:

    This was really helpful. I had not heard of this business but it is always interesting to see what else is out there and get further confirmation that Wealthy Affiliate is the right training program to be a part of. I have tried other online business programs, but the problem with a lot of these programs is that there is a point where you really need to have some prior knowledge or education on certain subjects like as you mentioned SEO. Honestly, who has $500 a month to invest in advertising when you are first starting out? I think if you had that much disposable income lying around you probably wouldn’t be looking for online opportunities as much as you would be if you don’t have that kind of money to spend. Especially if there is no training on online advertising! That is a whole subject in itself! Thanks for the info.

    • Rufat says:

      Absolutely agree with you. Not everyone can afford spending a budget on paid advertising. It’s always better to start out without any spendings and Wealthy Affiliate give exact same knowledge. In my opinion, 100k Factory is not for everyone. It’s for a very specific group of people willing to spend and work hard. If you have read the comment above you know that Martina spent over $6.000 on 100k Factory and failed to achieve any level of success. At the end of the day she has nothing. She lost everything.

  4. Bruce says:

    I was suckered into 100kfactory by their website and time pressure tactics. 100kfactory has cost me over $3,500+ Domain names and hosting. I have made 3 sells for $5.00 1 was mine. They did not live up to the refund policy, they had very little to 0 support other than “look here”. No live chat. I wish I would have read the comments here before I purchased. I also noted all the comments here that are positive do not say they purchased 100kfactory. Very expensive lesson for me. Do not do this if your counting on it for a living or getting your money back. If I can save someone else from buying this product it worth my time here.
    Sign disgruntled!

    • Rufat says:

      Hi Bruce,

      Thank you very much for your insightful comment here! I really appreciate it and I believe others will too. That’s why I said in my review that I didn’t recommend 100k Factory. Because I know how it works. They promise you skies but provide very little. As I said, it’s overpriced product that is not worth your money. In fact, you pay a lot of money and there is no guarantee that you will make any money at all. I hope and believe my review and comments from people like you will save others from buying this program or any other similar one.

Leave a Reply